Brand Champions: How Superheroes Bring Brands to Life by Ian P Buckingham

Brand Champions: How Superheroes Bring Brands to Life



Download Brand Champions: How Superheroes Bring Brands to Life




Brand Champions: How Superheroes Bring Brands to Life Ian P Buckingham
Language: English
Page: 223
Format: pdf
ISBN: 0230220320, 9780230220324
Publisher: Palgrave Macmillan

About the Author


IAN BUCKINGHAM is a leading author in the field of Branding and Marketing. He began his career in the Financial Services and has since held positions in Consultancy positions in various companies developing Organisation Development Strategies and Management Development programmes. Buckingham has a reputation as an iconoclastic critic of some of the more draconian and spin-oriented practices of the agency and corporate world and is widely quoted in a range of industry publications. Most recently, Buckingham has established Bring Yourself 2 Work, a consultancy which champions the need for authenticity in communication between business owners, staff and their customers.

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Brand Champions: How Superheroes Bring Brands to Life pdf download







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